About this course
Start with the big picture
Welcome to Social Media Marketing. You will learn how to set up and run accounts on the main platforms, including Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube and local review sites. Each section shows you what to post, how to respond and how to measure results. Work through the worksheets and you will create a content plan and a posting schedule for a real business.
You will be able to
- Set up social media profiles
- Create and publish social media posts
- Know tips and tricks to stand out on social media
- Save time on social media
Curriculum
9 modules, 43 lessons
Every lesson has four short parts: Learn the idea, see it in action, study an example, then apply it with a printable worksheet.
Module 1 Facebook 8 lessons
Facebook is the world's most popular social media platform and a powerful marketing tool for reaching targeted audiences. Discover how businesses use it to increase brand awareness.
Module 2 X (formerly Twitter) 5 lessons
X is an excellent platform for businesses that want to reach audiences with shared interests. Learn the strategies and tools to make the most of it.
Module 3 Instagram 9 lessons
With Instagram, you can reach a large audience using a variety of visual posts. Discover the best tips and strategies for increasing your ROI on Instagram.
Module 4 Google 4 lessons
Businesses with a Google listing get more reviews and local search traffic. Learn how to use Google Business Profile for any business.
Module 5 Yelp 3 lessons
Millions of people use Yelp every day to review the businesses they visit. Learn how to get positive reviews and how to respond to negative feedback.
Module 6 LinkedIn 5 lessons
LinkedIn is the leading social media platform for businesses and professionals. Learn how to use it to grow your audience.
Module 7 Pinterest Marketing 3 lessons
Learn how to use Pinterest to reach customers, from the basics to best practices.
Module 8 TikTok Marketing 4 lessons
Learn why TikTok matters for marketers, how to get started and how to make videos that get more views.
Module 9 YouTube Marketing 2 lessons
Learn how to get started with YouTube marketing and how to record and optimize your videos.
What you finish with
Take it with you
Free playbook
30-day content calendar
A ready-to-fill 30-day social content calendar with post types, captions and posting schedule.
Certificate
Final exam and certificate
10 multiple-choice questions, 80 percent to pass, retake any time. Passing gives you a certificate with a verification code and a LinkedIn-ready badge.
Keep going
Your next course
Paid Advertising
Plan, launch and optimize ad campaigns across the major ad networks.
SEO (Search Engine Optimization)
Attract free organic traffic with on-page and off-page SEO.
Email Marketing
Build an email list and write campaigns that get opened and clicked.
Course questions
Is this course really free?
Yes. Every course, worksheet, exam and certificate is free.
How long does it take?
You learn at your own pace. Each lesson takes a few minutes to read plus the worksheet, so it fits around work or school.
Do I need to finish the lessons before the exam?
No, but the exam covers the lessons, so most people finish them first. If you miss a question, we point you to the lesson to review.