1 Learn the concept
Content curation is a great way to extend your reach and increase followers. It means finding and sharing valuable content from other sources, with credit. Curated content shows your audience you know the field and saves time. This lesson explains how to curate responsibly and add your perspective.
2 See it in action
- Pick sources your audience trusts.
- Always ask permission and credit the creator.
- Add your own comment or takeaway.
- Mix curated and original content.
Worked example
Sharing a customer photo
Photo: a customer's workout selfie wearing your gear.
Message: "Hi Sam, we love this photo. May we share it on our page and credit you?"
Post: the photo plus "Sam did this hill session before work. What is your weekday routine?"
Result to look for: Sam shares the post, and others imagine themselves in the picture.
3 Study an example
Example scenario
A fitness coach shares a customer's workout photo with permission and a note about what they achieved. The customer is delighted and the post inspires others.
4 Apply it and download
- List five accounts to follow for ideas.
- Write a credit and permission message.
- Plan two curated posts.
Worksheet Curation listOpen, print or save as PDF