1 Learn the concept
Video can increase engagement and the reach of your posts because it holds attention and is easy to share. You do not need expensive equipment to start; a phone and good light are enough. This lesson covers the kinds of video that work on Facebook, how to start strongly, how to add captions for people watching without sound and how to measure results.
2 See it in action
- Types: short tips, product demos, behind the scenes and customer stories.
- Hook viewers in the first few seconds.
- Add captions, because many people watch without sound.
- Keep videos short and focused on one idea.
Worked example
A script for a bouquet video
Hook: "Here is how to make a bouquet last twice as long."
Show: cut the stems at an angle, remove leaves under the water line, add flower food and use clean water.
Tip: change the water every two days.
Call to action: "Comment 'tips' for our flower care guide."
Captions: add text on screen, because many people watch without sound.
3 Study an example
Example scenario
A florist films a thirty-second video of arranging a bouquet with captions. It gets more shares than any photo she has posted, so she turns it into a weekly series.
4 Apply it and download
- Plan three short videos.
- Write the first line and the caption for each.
- Record one and review it with the video checklist.
Worksheet Video planning checklistOpen, print or save as PDF