Worksheet · Social Media Marketing · Facebook

Video planning checklist

From the lesson Facebook Video Marketing

NameDate

Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.

1Plan three short videos.

2Write the first line and the caption for each.

3Record one and review it with the video checklist.

Worked example to compare with: A script for a bouquet video

  • Hook: "Here is how to make a bouquet last twice as long."
  • Show: cut the stems at an angle, remove leaves under the water line, add flower food and use clean water.
  • Tip: change the water every two days.
  • Call to action: "Comment 'tips' for our flower care guide."
  • Captions: add text on screen, because many people watch without sound.

Check yourself

  • I can explain "Facebook Video Marketing" in one sentence.
  • I used a real business or project, not just an idea.
  • I know what I will do next, and by when.

Notes

Back to the lesson

Free course worksheet · https://studentmarketers.com