Paid Advertising

Plan, launch and optimize ad campaigns across the major ad networks.

3 modules · 20 lessons

Start the first lesson

See the curriculum

What you get

Short lessons with real examples
A printable worksheet for every lesson
A final exam and certificate
A LinkedIn-ready badge

About this course

Start with the big picture

Welcome to Paid Advertising. You will learn how to plan, launch and measure ads on Facebook, Instagram, LinkedIn, YouTube, TikTok, X, Pinterest and Google. Most of the course is about decisions: who to reach, what to offer and how to know it worked. Worksheets help you set a small test budget and read your results, so you spend money carefully.

You will be able to

Use paid online ads to get more leads and make more sales of a product or service
Make the most of your advertising budget

Curriculum

3 modules, 20 lessons

Every lesson has four short parts: Learn the idea, see it in action, study an example, then apply it with a printable worksheet.

Module 1 Paid Social 7 lessons

Facebook, X, LinkedIn, Instagram, YouTube, Pinterest and TikTok all let businesses promote their products and services. In this module, you'll get an introduction to each platform.

Module 2 Search Ads 8 lessons

Google Ads and Microsoft Advertising are powerful tools for reaching people as they search for products online. Learn how to make the most of these platforms.

Module 3 Landing Pages 5 lessons

A landing page tells users about your offer and encourages them to take action. Learn how to create high-converting landing pages for your ad campaigns.

What you finish with

Take it with you

Free playbook

Ad budget template

A budget planner to split spend across channels, set targets and track return on ad spend.

Open the playbook

Certificate

Final exam and certificate

10 multiple-choice questions, 80 percent to pass, retake any time. Passing gives you a certificate with a verification code and a LinkedIn-ready badge.

Take the final exam

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