1 Learn the concept
The content you add to your landing page decides whether people take action or leave. Good content answers the questions a visitor has in the order they have them: what is this, why should I care, can I trust you and what do I do next. This lesson shows how to write content that guides people to action.
2 See it in action
- Open with the benefit and a clear image.
- Use short sections and bullet points.
- Add proof: testimonials, results and logos.
- Repeat the call to action after the key sections.
Worked example
Outlining a page for an accounting service
Headline: "Tax filing done for you, from $199."
Benefits: accurate returns, deadlines handled and a single fixed price.
Proof: two client quotes.
Form: name, email and what type of return.
Check: remove anything that does not help the visitor make the decision.
3 Study an example
Example scenario
A landing page for an accounting service lists three benefits, adds two client quotes and includes a short form. The simple layout helps visitors understand and act quickly.
4 Apply it and download
- Outline your page sections.
- Write the copy for each.
- Use the landing page template.
Worksheet Landing page templateOpen, print or save as PDF