Worksheet · Paid Advertising · Landing Pages
Landing page template
From the lesson Page Content
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Outline your page sections.
2Write the copy for each.
3Use the landing page template.
Worked example to compare with: Outlining a page for an accounting service
- Headline: "Tax filing done for you, from $199."
- Benefits: accurate returns, deadlines handled and a single fixed price.
- Proof: two client quotes.
- Form: name, email and what type of return.
- Check: remove anything that does not help the visitor make the decision.
Check yourself
- I can explain "Page Content" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com