About this course
Start with the big picture
Welcome to Email Marketing. Email is still one of the best ways to build a relationship with customers. You will learn the laws, how to grow a list with permission, how to write subject lines and design messages that work on phones, and how to read the numbers. The worksheets guide you through a welcome series and a monthly newsletter.
You will be able to
- Build an email list
- Use email campaigns to make sales
- Optimize existing email campaigns
Curriculum
3 modules, 14 lessons
Every lesson has four short parts: Learn the idea, see it in action, study an example, then apply it with a printable worksheet.
Module 1 Email Marketing Basics 5 lessons
Email marketing is one of the most effective ways to engage your audience and customers. Learn the basic concepts you need before launching your first campaign.
Module 2 Email Content 5 lessons
Relevant, compelling content increases your marketing ROI and helps you grow your list. Discover the techniques and strategies for creating great email content.
Module 3 Campaign Optimization 4 lessons
Once your campaigns are live, keep optimizing your messages until you achieve your goals. Learn the best practices for campaign optimization.
What you finish with
Take it with you
Free playbook
Welcome email sequence template
A done-for-you outline for a welcome email sequence, with subject line and call-to-action prompts.
Certificate
Final exam and certificate
10 multiple-choice questions, 80 percent to pass, retake any time. Passing gives you a certificate with a verification code and a LinkedIn-ready badge.
Keep going
Your next course
Social Media Marketing
Set up profiles, publish posts and grow an audience on the platforms that matter.
Paid Advertising
Plan, launch and optimize ad campaigns across the major ad networks.
SEO (Search Engine Optimization)
Attract free organic traffic with on-page and off-page SEO.
Course questions
Is this course really free?
Yes. Every course, worksheet, exam and certificate is free.
How long does it take?
You learn at your own pace. Each lesson takes a few minutes to read plus the worksheet, so it fits around work or school.
Do I need to finish the lessons before the exam?
No, but the exam covers the lessons, so most people finish them first. If you miss a question, we point you to the lesson to review.