Welcome to the course
Email Marketing
Welcome to Email Marketing. Email is still one of the best ways to build a relationship with customers. You will learn the laws, how to grow a list with permission, how to write subject lines and design messages that work on phones, and how to read the numbers. The worksheets guide you through a welcome series and a monthly newsletter.
Start here
Meet your course
Every course opens with a short welcome, so you know what you will build, how the lessons flow and what you will take away. Each lesson ends with a printable worksheet, and the course ends with a final exam and certificate.
What you will be able to do
Skills you will walk away with
This course covers
Email marketing basicsEmail contentCampaign optimization
- Build an email list
- Use email campaigns to make sales
- Optimize existing email campaigns
Course roadmap
3 short, focused modules, 14 lessons
Module 1: Email Marketing Basics
Email marketing is one of the most effective ways to engage your audience and customers. Learn the basic concepts you need before launching your first campaign.
Lesson 1: Choosing Your Platform
- Why the platform is the first step to effective campaigns
- A look at three platforms
- Example: choosing a platform for a small business
- Compare platforms with the comparison sheet
Lesson 2: Email Laws
- What the CAN-SPAM Act governs and why it matters
- How to comply
- Example: an email that broke the rules and how to fix it
- Check your emails with the compliance checklist
Lesson 3: Setting Email Permissions
- Why you must ask for permission before emailing
- The types of permission
- Example: a sign-up form that earned permission well
- Write your permission wording
Lesson 4: Creating Incentives
- Why a valuable incentive makes people share their email
- How to build an incentive that solves a problem
- Example: an incentive that grew a list
- Design your incentive
Lesson 5: Building an Email List
- Why a list is a valuable asset that lifts conversions
- Strategies for growing a list
- Example: a list grown step by step
- Plan your list growth
Module 2: Email Content
Relevant, compelling content increases your marketing ROI and helps you grow your list. Discover the techniques and strategies for creating great email content.
Lesson 1: Format
- How the right format leads to more conversions and sales
- The common email formats
- Example: two formats compared
- Choose a format for your campaign
Lesson 2: Branding
- Why emails should match a business's branding
- How to carry branding into an email
- Example: on-brand versus off-brand emails
- Check your branding with the checklist
Lesson 3: Links
- How links help navigation and track performance
- How to place and track links
- Example: link placement
- Plan your links
Lesson 4: Subject Lines
- Why the subject line decides whether an email is opened
- How to write compelling subject lines
- Example: subject lines compared
- Write ten subject lines for the welcome email sequence
Lesson 5: Mobile Design
- Why mobile-friendly emails lift open rates and performance
- How to design for mobile
- Example: a desktop and a mobile email compared
- Test yours with the mobile checklist
Module 3: Campaign Optimization
Once your campaigns are live, keep optimizing your messages until you achieve your goals. Learn the best practices for campaign optimization.
Lesson 1: Email Spam Filters
- Why the goal is the inbox, not the spam box
- What triggers spam filters
- Example: an email fixed to avoid spam
- Run the pre-send checklist
Lesson 2: Analyzing Data
- Why you must assess the performance of your emails
- The metrics to review
- Example: reading a campaign report
- Review a campaign with the analysis sheet
Lesson 3: Email Segmentation
- Why you tailor messages to your audience's needs and wants
- How to segment a list
- Example: a segmented versus unsegmented send
- Define segments for your list
Lesson 4: Automation
- What email automation is and how events trigger emails
- Common automated emails
- Example: an automated welcome sequence
- Outline your automation with the welcome email sequence template
Final exam and certificate
The final exam has 10 multiple-choice questions. Pass with 80 percent to unlock your certificate and a LinkedIn-ready badge. You can retake it as often as you like.
How every lesson works
Four short sections, built around real examples
1
Learn the concept
A clear, focused introduction to one idea, with no filler.
2
See real examples
Strong and weak examples, plus the data behind them.
3
Study an example
A realistic scenario, or a real-world case study where noted, that shows the idea in action.
4
Apply it and download
Build your own version using a worksheet or template you keep.
Free downloadable takeaway
Welcome email sequence template
A done-for-you outline for a welcome email sequence, with subject line and call-to-action prompts.
Every lesson has a printable worksheet, and the playbook gathers them all in one document. Print it or save it as a PDF, then use it in your job search, freelance projects or your own marketing.
Free template
Welcome email sequence template
Certification
Pass the final exam. Earn your certificate.
- A 10-question multiple-choice final exam that covers every module
- Pass with 80 percent. Retake it as often as you like
- A certificate with a verification code, plus a LinkedIn-ready badge and an Add to LinkedIn button
A
Certificate of completion
Email Marketing
Awarded to you by Acadium
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Quick answers
Course questions
Is this course really free?
Yes. Acadium courses are free to take.
How long does it take?
You learn at your own pace. Lessons are short and focused, so they fit around work or school.
How do I get my certificate?
Finish the lessons, then take the final exam. Pass with 80 percent and your certificate appears straight away, with a verification code, an Add to LinkedIn button and a downloadable badge.
Can this help me get an apprenticeship?
Yes. Finishing courses and building a portfolio helps you stand out to mentors when you apply for a remote apprenticeship.