Email Marketing

10 multiple-choice questions. You need 80 percent to pass and you can retake the exam as often as you like. When you pass, you get a certificate with a verification code and a LinkedIn-ready badge. The exam is free.

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1Which is a core rule of commercial email under CAN-SPAM? No unsubscribe link Include a working unsubscribe method and a valid postal address Use misleading subject lines Hide the sender

2A better signup message is: Join us One helpful email a month about houseplants. Unsubscribe any time. Subscribe Sign up for updates

3A good incentive for subscribers: Solves a small problem quickly, such as a checklist or template Is unrelated to the business Is hidden Costs a lot

4Why track where new subscribers come from? It is required To spam them To delete the list To do more of what works

5Which email format suits a relationship message best? A heavy graphic A long attachment No text Plain text from a real person

6A strong email usually has: One main call to action No link Seven competing buttons Only images

7A good subject line is: All capital letters with many marks Clear and honest about the content Empty Misleading but exciting

8For mobile email design, use: Two small columns A single column with large tap targets Tiny text No images

9Which helps avoid spam folders? Buying lists Hiding the unsubscribe link Using all capitals Sending only to people who agreed and removing inactive addresses

10If opens are strong but clicks are weak, a sensible fix is to: Delete the email Remove the content Make the call to action clearer and easier to find Send twice as often

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