1 Learn the concept
As a marketer, it is important to create emails that match the existing branding of a business. Recognizable colors, fonts, tone and logo help people trust the message. This lesson shows how to carry branding into email without making messages heavy or slow to load.
2 See it in action
- Use the brand's colors, logo and fonts consistently.
- Write in the brand's voice.
- Keep layouts simple and readable.
- Check that the design works on mobile.
Worked example
Building a template
Header: logo on a white background.
Body: one brand color for headings and links, and the brand font where supported.
Button: the same shape and color as on the website.
Footer: address, unsubscribe and social links.
Result to look for: a template you can reuse for every email.
3 Study an example
Example scenario
A brand's emails use its logo, two main colors and a friendly voice. Subscribers recognize them immediately in a crowded inbox.
4 Apply it and download
- Collect brand assets.
- Create a basic template.
- Check it against the branding checklist.
Worksheet Email branding checklistOpen, print or save as PDF