Worksheet · Email Marketing · Email Content

Email branding checklist

From the lesson Branding

NameDate

Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.

1Collect brand assets.

2Create a basic template.

3Check it against the branding checklist.

Worked example to compare with: Building a template

  • Header: logo on a white background.
  • Body: one brand color for headings and links, and the brand font where supported.
  • Button: the same shape and color as on the website.
  • Footer: address, unsubscribe and social links.
  • Result to look for: a template you can reuse for every email.

Check yourself

  • I can explain "Branding" in one sentence.
  • I used a real business or project, not just an idea.
  • I know what I will do next, and by when.

Notes

Back to the lesson

Free course worksheet · https://studentmarketers.com