1 Learn the concept
As an email marketer, you need to know how to ask your users for permission before you send them emails. Permission protects your subscribers and your reputation. People who agreed to hear from you are far more likely to open and respond. This lesson explains common types of permission and how to ask clearly.
2 See it in action
- Express permission: someone clearly asked to hear from you.
- Implied permission: based on an existing relationship, in some regions.
- Double opt-in: subscribers confirm their address, which improves list quality.
- State what you will send and how often.
Worked example
Writing signup wording
Headline: "Get our monthly plant care tips."
Under the form: "One email a month. We never share your address. Unsubscribe in one click."
Checkbox: do not pre-tick it in places where consent must be active.
Result to look for: fewer spam complaints and higher open rates.
3 Study an example
Example scenario
A signup form says: "Get our monthly tips by email. You can unsubscribe at any time." Subscribers know what to expect, and the list has few complaints.
4 Apply it and download
- Write the wording for a signup form.
- State frequency and content.
- Check it against the compliance checklist.
Worksheet Signup wording sheetOpen, print or save as PDF