About this course
Start with the big picture
Welcome to SEO. Search engine optimization is how a website earns visitors from search without paying for each click. You will learn how to research keywords, write titles and content that match what people want, speed up a site and earn links. Every lesson gives you a small task to do on a real page, so your skills grow as the site improves.
You will be able to
- Gain insights into customer wants and language
- Attract more organic (free) traffic to any website
Curriculum
2 modules, 10 lessons
Every lesson has four short parts: Learn the idea, see it in action, study an example, then apply it with a printable worksheet.
Module 1 On-page SEO 6 lessons
On-page SEO happens before you publish a post to your website or social profiles. This module walks you through optimizing your content for search engines.
Module 2 Off-page SEO 4 lessons
Off-page SEO covers the search optimization activities that happen outside your website. Learn how to manage an off-page presence.
What you finish with
Take it with you
Free playbook
Keyword research and on-page SEO checklist
A worksheet to find target keywords and a checklist to optimize every page you publish.
Certificate
Final exam and certificate
10 multiple-choice questions, 80 percent to pass, retake any time. Passing gives you a certificate with a verification code and a LinkedIn-ready badge.
Keep going
Your next course
Social Media Marketing
Set up profiles, publish posts and grow an audience on the platforms that matter.
Paid Advertising
Plan, launch and optimize ad campaigns across the major ad networks.
Email Marketing
Build an email list and write campaigns that get opened and clicked.
Course questions
Is this course really free?
Yes. Every course, worksheet, exam and certificate is free.
How long does it take?
You learn at your own pace. Each lesson takes a few minutes to read plus the worksheet, so it fits around work or school.
Do I need to finish the lessons before the exam?
No, but the exam covers the lessons, so most people finish them first. If you miss a question, we point you to the lesson to review.