1 Learn the concept
Creating high-quality content is one of the best ways to improve your search ranking. Quality means that the page fully answers what the searcher wanted, is easy to read and offers something others do not. This lesson covers the qualities of content that ranks: relevance, depth, clarity, structure and freshness.
2 See it in action
- Answer the question completely and early.
- Use clear headings and short paragraphs.
- Include images, examples and links that help the reader.
- Update content when information changes.
Worked example
Improving a thin page
Before: a 150-word page listing running shoes.
After: a guide with how to choose by foot type, a size tip, a short comparison table and answers to common questions.
Links: to product pages and a related buying guide.
Result to look for: more visits from search over the next months, because the page now answers the question fully.
Check: ask a friend whether the page answered everything they wanted.
3 Study an example
Example scenario
A guide to choosing running shoes adds a simple size chart, examples and answers to common questions. It begins to rank higher than shorter pages that only list products.
4 Apply it and download
- Choose a page to improve.
- List five questions it should answer.
- Rewrite it using the checklist.
Worksheet Keyword research and on-page SEO checklistOpen, print or save as PDF