Worksheet · SEO (Search Engine Optimization) · On-page SEO
Keyword research and on-page SEO checklist
From the lesson On-page Content
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose a page to improve.
2List five questions it should answer.
3Rewrite it using the checklist.
Worked example to compare with: Improving a thin page
- Before: a 150-word page listing running shoes.
- After: a guide with how to choose by foot type, a size tip, a short comparison table and answers to common questions.
- Links: to product pages and a related buying guide.
- Result to look for: more visits from search over the next months, because the page now answers the question fully.
- Check: ask a friend whether the page answered everything they wanted.
Check yourself
- I can explain "On-page Content" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com