1 Learn the concept
Search engines use the words in your title tags to understand what a page is about, and people use them to decide whether to click. A good title tag is clear, includes your main keyword near the start and promises a benefit, while staying short enough to display. This lesson shows how to write effective title tags.
2 See it in action
- Put the main keyword near the beginning.
- Keep it concise so it is not cut off.
- Make each title unique.
- Write for people first, search engines second.
Worked example
Rewriting five titles
Home: "Ottawa Wedding Photographer | Natural Light Portraits".
Pricing: "Wedding Photography Packages and Pricing | Ottawa".
About: "About Maria, Ottawa Wedding Photographer".
Check each: main keyword near the start, a benefit and no repetition across pages.
Result to look for: clearer results listings and better click rates over time.
3 Study an example
Example scenario
A page titled "Home" is changed to "Wedding Photographer in Ottawa | Natural Light Portraits." It tells both people and search engines what the page offers.
4 Apply it and download
- Rewrite titles for three pages.
- Check length and uniqueness.
- Record them in the checklist.
Worksheet Keyword research and on-page SEO checklistOpen, print or save as PDF