SEO (Search Engine Optimization)

10 multiple-choice questions. You need 80 percent to pass and you can retake the exam as often as you like. When you pass, you get a certificate with a verification code and a LinkedIn-ready badge. The exam is free.

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1Search intent describes: How fast a page loads How many links a page has How long a keyword is What the searcher wants to do, such as learn, compare or buy

2Which web address is best for SEO? example.com/?x=12 example.com/p?id=4837 example.com/blog/choose-running-shoes example.com/page1

3A good title tag: Is only the company name Is the same on every page Includes the main topic near the start and is unique to the page Is very long

4Strong page content: Hides the answer Is copied from other sites Answers the searcher's question clearly and fully Is thin and repetitive

5Which link text is best? Read our guide to choosing beginner running shoes Link Here Click here

6Compressing large images mainly helps: Brand colors Page speed Hashtags Email delivery

7Which kind of link is usually most valuable? A link from your own other site only Many links from unrelated low-quality sites A paid link hidden in a footer A relevant link from a trusted site

8When taking part in a forum, you should: Use fake accounts Copy others' answers Post links only Help first, be open about who you are and follow the rules

9Content that earns links is usually: Generic and short Useful, original or unusual, such as data or free tools Identical to competitors Hidden behind a form

10A good outreach message to a blogger: Offers nothing Is specific, offers value and follows disclosure rules Is generic and demanding Is sent daily

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