1 Learn the concept
Link bait is content so useful, interesting or unusual that other sites want to link to it. It can generate a large amount of clicks and traffic. This lesson explains the types of content that earn links, such as original research, tools, guides and strong opinions, and how to promote them.
2 See it in action
- Offer something others cannot easily get elsewhere.
- Examples: surveys, free tools, checklists and in-depth guides.
- Make it easy to cite and share.
- Tell the right people it exists.
Worked example
Planning a link-worthy template
Idea: a free content calendar template.
Why people link: it saves time and is easy to cite.
Promotion: email 20 bloggers who write about content planning and share it on social media.
Measure: links gained and downloads.
Check: ask whether you would link to it if someone else made it.
3 Study an example
Example scenario
A small agency publishes a free template for a content calendar. Bloggers link to it in their own posts because it saves their readers time.
4 Apply it and download
- Brainstorm five link-worthy ideas.
- Choose one.
- Outline how you would promote it.
Worksheet Link bait idea sheetOpen, print or save as PDF