1 Learn the concept
There are several campaign types you can create in a Google Ads account, such as search, display, video, shopping and automated types. Choosing the right one depends on your goal and your product. This lesson explains how to select the right campaign type, and why beginners usually start with search.
2 See it in action
- Search: text ads for people actively looking.
- Display: image ads across websites, good for awareness.
- Video and shopping: for visual storytelling and product listings.
- Automated types use your assets and goals, with less control.
Worked example
Choosing for a shop with a catalog
Goal: online sales.
Start: shopping and search, because both reach people ready to buy.
Later: display ads to remind visitors who left without buying.
Why: each type fits a different stage of the customer's decision.
Check: begin with one campaign type until you can measure it well.
3 Study an example
Example scenario
A shop with an online catalog starts with shopping and search ads, because both reach people ready to buy. It adds display ads later to remind visitors who did not purchase.
4 Apply it and download
- List your goal and your product.
- Choose a campaign type and say why.
- Complete the decision sheet.
Worksheet Campaign type decision sheetOpen, print or save as PDF