Worksheet · Paid Advertising · Search Ads
Campaign type decision sheet
From the lesson Google Ad Networks and Campaigns
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List your goal and your product.
2Choose a campaign type and say why.
3Complete the decision sheet.
Worked example to compare with: Choosing for a shop with a catalog
- Goal: online sales.
- Start: shopping and search, because both reach people ready to buy.
- Later: display ads to remind visitors who left without buying.
- Why: each type fits a different stage of the customer's decision.
- Check: begin with one campaign type until you can measure it well.
Check yourself
- I can explain "Google Ad Networks and Campaigns" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com