Paid Advertising

10 multiple-choice questions. You need 80 percent to pass and you can retake the exam as often as you like. When you pass, you get a certificate with a verification code and a LinkedIn-ready badge. The exam is free.

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1Before building a Facebook ad campaign, you should choose: A logo An objective such as leads or traffic A color A font

2Why can a higher cost per lead still be better? It never can Because it is bigger Because it spends more Because those leads may become customers at a lower cost per customer

3On a platform where viewers can skip a video ad after five seconds, which part matters most? The credits The logo animation The first five seconds The ending

4A search ad appears when: A website loads Someone searches for a related phrase Someone is browsing for fun A friend shares it

5Which setting avoids paying for clicks outside your service area? Location targeting Language Time of day only Device type

6Which campaign type shows product images and prices in results? Email Shopping campaigns Video ads Search text ads only

7Adding "free" as a negative keyword: Lowers prices Increases free clicks Adds free products Stops your ad from showing for searches containing it

8Which is part of Quality Score? Landing page experience Number of employees Company size Your logo

9Which match type is the most restrictive? Phrase Exact Modified Broad

10Why must tracking be tested before spending a large budget? To raise prices So you know conversions are recorded correctly To show more ads It is optional

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