1 Learn the concept
Pinterest may not be the platform that first comes to mind but it can provide excellent results, especially for businesses in areas like home, food, fashion, travel and weddings. Unlike most social networks, people use Pinterest to plan and discover ideas, which means they are often close to a decision. This lesson gives an overview of how the channel works.
2 See it in action
- Pins are images or videos that link to a website.
- Boards organize pins by topic.
- Search matters: people look for ideas using keywords.
- It suits visual, evergreen content.
Worked example
Deciding if Pinterest fits
Questions: do people plan or shop for what you offer? Is your content visual? Do you have web pages to link to?
Example: a recipe site answers yes to all three, so it creates boards by meal type.
Counter-example: a legal practice with no visual content probably should focus elsewhere.
Check: search your topic on Pinterest to see what people already save.
3 Study an example
Example scenario
A recipe site creates boards by meal type and posts bright pins linking to each recipe. Traffic arrives from people searching for ideas weeks and months after the pins were created.
4 Apply it and download
- Decide whether your audience uses Pinterest.
- List three board topics.
- Draft a pin idea for each.
Worksheet Pinterest planOpen, print or save as PDF