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Pinterest Marketing · Lesson 36 of 43

Marketing on Pinterest

Just like any platform, you need a strategy for creating content.

1 Learn the concept

Just like any platform, you need a strategy for creating content. A strong Pinterest strategy focuses on search, visuals and links back to your site. This lesson covers what makes a strong plan: choosing keywords, designing clear pins and organizing boards.

A checklist of the parts of an effective pinA GOOD PINA vertical, bright imageShort readable text on the imageA title with a keyword people search forA helpful descriptionA link to a relevant page
A pin should look good, say what it offers and link somewhere useful.

2 See it in action

  • Research the keywords people use in Pinterest search.
  • Design clear, vertical pins with readable text.
  • Write descriptions with natural keywords.
  • Link every pin to a useful page.

Worked example

A pin for a florist

Keyword: wedding table decoration ideas.

Image: a styled table in natural light, with the text "Table ideas for a spring wedding".

Description: "Five easy table ideas for a spring wedding, with flowers that last all day."

Link: the florist's wedding page.

Result to look for: steady traffic that grows over months.

3 Study an example

Example scenario

A florist researches terms people search for, like wedding table ideas, and creates pins that match. The pins send steady traffic to her website.

4 Apply it and download

  1. Research ten keywords.
  2. Plan five pin designs.
  3. Write descriptions.

Worksheet Pin planOpen, print or save as PDF

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