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Google · Lesson 23 of 43

Claim Your Business

A Google Business Profile helps customers find you, see your hours and read reviews.

1 Learn the concept

A Google Business Profile helps customers find you, see your hours and read reviews. Adding your business makes it easier for them to find and contact you. Claiming it means you control the information. This lesson explains why to claim your listing and how verification works, so you can manage how your business appears.

Four steps: search, claim, verify and completeFROM SEARCH TO VERIFIED LISTING1SearchFind your businessname2ClaimRequest ownership3VerifyConfirm with a codeor call4CompleteFill in every field
Claiming gives you control of how your business appears.

2 See it in action

  • Search for your business to see whether a listing exists.
  • Claim it and complete verification.
  • Fill in every field: hours, services, phone, website and photos.
  • Keep information accurate and up to date.

Worked example

A salon claims its listing

Search: the salon finds an unclaimed listing with wrong opening hours.

Claim and verify: request ownership and confirm using the method offered.

Fix: correct the hours, add the phone number and booking link.

Add: six photos and a short description.

Result to look for: more calls and fewer customers arriving when the salon is closed.

3 Study an example

Example scenario

A salon claims its listing, corrects its opening hours and adds photos. Calls from the listing increase because customers finally see accurate information.

4 Apply it and download

  1. Search for your business.
  2. Claim or create the listing.
  3. Complete the listing worksheet.

Worksheet Listing worksheetOpen, print or save as PDF

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