Social Media Marketing

10 multiple-choice questions. You need 80 percent to pass and you can retake the exam as often as you like. When you pass, you get a certificate with a verification code and a LinkedIn-ready badge. The exam is free.

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1Content pillars are: Follower counts Paid ads Social media passwords A few main themes your posts return to

2A good first step before creating posts is to: Research what your audience and competitors post and what works Copy a competitor exactly Buy followers Post immediately

3Which makes a hashtag useful? Relevant to your topic and easy to read Spaces between words Very long and unique Unrelated but popular

4What is a good way to respond to a negative public comment? Delete it and ignore Argue publicly Reply politely, acknowledge the issue and offer to help Block everyone

5A scheduling tool helps you: Remove comments Create ads automatically Plan and publish posts at set times Buy followers

6Short vertical video on Instagram is called: Guides Feeds Groups Reels

7Which Google tool lets you manage how your business appears in search and maps? Google Docs Google Calendar Google Business Profile Google Drive

8Why does a LinkedIn headline matter? It is not shown It is just your job title It appears in search and next to your name, so it should say what you do and for whom It only shows to friends

9What is Pinterest best described as? An email service A visual search tool where people save ideas A messaging app A video call tool

10Which tip helps TikTok videos hold attention? A long introduction A strong hook in the first seconds No sound Very small text

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