About this course
Start with the big picture
Welcome to Content Marketing. You will learn how blogs, video, podcasts and visuals attract and build trust with customers, and how to plan and distribute them. We start with strategy, then go through writing, recording and editing, and finish with how to measure results. By the end you will have an editorial calendar for a real business.
You will be able to
- Use blogs, online videos and podcasts to promote a business
- Launch a content marketing campaign
- Attract a bigger audience for your online content
Curriculum
3 modules, 19 lessons
Every lesson has four short parts: Learn the idea, see it in action, study an example, then apply it with a printable worksheet.
Module 1 Content Marketing Basics 8 lessons
Content marketing is about providing relevant, useful information that helps your audience solve a problem. Learn how businesses use it to their advantage.
Module 2 Blogging 5 lessons
Blogging is a popular and cost-effective way to reach your audience online. Learn the steps involved in creating a successful blog.
Module 3 Videos 6 lessons
With video, businesses can connect with audiences on a deeper level and increase the likelihood of viral success. Learn the tools and techniques for creating high-quality videos.
What you finish with
Take it with you
Free playbook
Editorial calendar and content brief template
A reusable editorial calendar plus a content brief template to brief writers and designers.
Certificate
Final exam and certificate
10 multiple-choice questions, 80 percent to pass, retake any time. Passing gives you a certificate with a verification code and a LinkedIn-ready badge.
Keep going
Your next course
Social Media Marketing
Set up profiles, publish posts and grow an audience on the platforms that matter.
Paid Advertising
Plan, launch and optimize ad campaigns across the major ad networks.
SEO (Search Engine Optimization)
Attract free organic traffic with on-page and off-page SEO.
Course questions
Is this course really free?
Yes. Every course, worksheet, exam and certificate is free.
How long does it take?
You learn at your own pace. Each lesson takes a few minutes to read plus the worksheet, so it fits around work or school.
Do I need to finish the lessons before the exam?
No, but the exam covers the lessons, so most people finish them first. If you miss a question, we point you to the lesson to review.