1 Learn the concept
As a content marketer, it is important to know which channels to use to distribute your content. Great content that nobody sees does not help. A distribution plan decides where each piece goes: search, email, social media, partners or paid promotion. This lesson shows how to create a distribution plan.
2 See it in action
- Own channels: your website and email list.
- Social channels: where your audience spends time.
- Partners: sites and people with similar audiences.
- Paid: boost your best content to reach more people.
Worked example
Repurposing one post
Source: a 1,200-word post on caring for houseplants in winter.
Email: a summary with a link.
Social: three quote graphics and a carousel of the steps.
Video: a 45-second tip.
Result to look for: five pieces from one idea, each reaching a different audience.
3 Study an example
Example scenario
A software company shares each article with its email list, posts highlights on social media and sends it to two partner newsletters. One article reaches far more people than it would have with a single post.
4 Apply it and download
- Choose a piece of content.
- List five places to share it.
- Create the plan in the editorial calendar.
Worksheet Editorial calendar and content brief templateOpen, print or save as PDF