Worksheet · Content Marketing · Content Marketing Basics

Editorial calendar and content brief template

From the lesson Distribution

NameDate

Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.

1Choose a piece of content.

2List five places to share it.

3Create the plan in the editorial calendar.

Worked example to compare with: Repurposing one post

  • Source: a 1,200-word post on caring for houseplants in winter.
  • Email: a summary with a link.
  • Social: three quote graphics and a carousel of the steps.
  • Video: a 45-second tip.
  • Result to look for: five pieces from one idea, each reaching a different audience.

Check yourself

  • I can explain "Distribution" in one sentence.
  • I used a real business or project, not just an idea.
  • I know what I will do next, and by when.

Notes

Back to the lesson

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