Content Marketing

10 multiple-choice questions. You need 80 percent to pass and you can retake the exam as often as you like. When you pass, you get a certificate with a verification code and a LinkedIn-ready badge. The exam is free.

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1The main benefit of content marketing is that useful content: Is a legal requirement Attracts and builds trust with people before they buy Only costs money Replaces products

2Which is a clear content goal? Post more Be viral Gain 50 newsletter subscribers in 60 days Get famous

3A blog post should begin by: Using jargon Giving a company history Answering the reader's question or naming the problem Hiding the point

4Which makes a podcast episode easier to produce? No plan Random length A repeatable structure No structure

5Repurposing content means: Buying content Copying a competitor Adapting one idea for several channels Deleting old posts

6Which quality improves the chance that content spreads? It is hidden It is easy to understand and share It has no point It is long and confusing

7Where do the best blog topics come from? Real customer questions and search suggestions Competitor logos Random words Only guesses

8Blog images should have: Very large file sizes Compressed files and descriptive alt text No alt text Copied from any site

9An editorial calendar helps by: Making content random Hiding results Replacing writers Planning topics, formats, owners and dates

10On a video platform, which metric shows where viewers leave? Subscribers Audience retention Thumbnail color Comments only

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