1 Learn the concept
Once you have uploaded videos to YouTube, you need to keep track of their performance and find out whether your audience likes what you are sharing. Analytics show how many people watched, how long they stayed and where they came from. This lesson explains the key reports and how to act on them.
2 See it in action
- Views and watch time show overall interest.
- Audience retention shows where viewers drop off.
- Traffic sources show how people find you.
- Use findings to improve titles, openings and topics.
Worked example
Reading a drop-off
Report: 40 percent of viewers leave in the first 15 seconds.
Cause: a long logo animation before the content starts.
Fix: cut the animation and start with the hook.
Result to look for: higher average view duration on the next upload.
3 Study an example
Example scenario
A creator sees viewers leave after the first thirty seconds. She rewrites her intros to get to the point faster, and watch time improves.
4 Apply it and download
- Review three videos' analytics.
- Note one pattern.
- Plan one change.
Worksheet Video analytics sheetOpen, print or save as PDF