Worksheet · Content Marketing · Videos
Video analytics sheet
From the lesson YouTube Video Analytics
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Review three videos' analytics.
2Note one pattern.
3Plan one change.
Worked example to compare with: Reading a drop-off
- Report: 40 percent of viewers leave in the first 15 seconds.
- Cause: a long logo animation before the content starts.
- Fix: cut the animation and start with the hook.
- Result to look for: higher average view duration on the next upload.
Check yourself
- I can explain "YouTube Video Analytics" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com