1 Learn the concept
Choosing the right topic is the first step to creating content people will love. A good topic matches a question your audience is asking and something you can explain well. This lesson explains how to find topics: listen to customers, study search results, review competitors and plan around your products.
2 See it in action
- Start with customer questions.
- Check search interest for each topic.
- Look at gaps in what others cover.
- Group topics into themes.
Worked example
Ten topics in ten minutes
Customer questions: "How do I store coffee beans?" and "Grind size for a French press?"
Search suggestions: type "coffee beans" and note the autocomplete.
Objections: "Why is specialty coffee expensive?"
Seasonal: "Iced coffee methods for summer".
Choose three, one for each stage: learn, compare, buy.
3 Study an example
Example scenario
A tutoring company lists the ten most common parent questions and finds four have no good answer online. It writes those posts first and they quickly attract readers.
4 Apply it and download
- List twenty topic ideas.
- Check search interest.
- Choose five to write first.
Worksheet Editorial calendar and content brief templateOpen, print or save as PDF