Worksheet · Content Marketing · Blogging
Editorial calendar and content brief template
From the lesson Blog Topics
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List twenty topic ideas.
2Check search interest.
3Choose five to write first.
Worked example to compare with: Ten topics in ten minutes
- Customer questions: "How do I store coffee beans?" and "Grind size for a French press?"
- Search suggestions: type "coffee beans" and note the autocomplete.
- Objections: "Why is specialty coffee expensive?"
- Seasonal: "Iced coffee methods for summer".
- Choose three, one for each stage: learn, compare, buy.
Check yourself
- I can explain "Blog Topics" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com