Copywriting

Copywriters take a client’s marketing and generate original copy ideas that grab the attention of the target audience, from website copy and slogans to blogs, product copy and sales scripts.

2 modules · 11 lessons

Start the first lesson

See the curriculum

What you get

Short lessons with real examples
A printable worksheet for every lesson
A final exam and certificate
A LinkedIn-ready badge

About this course

Start with the big picture

Welcome to Copywriting and Branding. You will learn how a brand gets its name, its voice and its position in the market, and how to write clear copy for websites, products and about pages. Every lesson shows a weak version next to a strong one so you can see the difference. Write along with the worksheets and you will finish with samples you can put in a portfolio.

What it covers

Branding
Copywriting

Curriculum

2 modules, 11 lessons

Every lesson has four short parts: Learn the idea, see it in action, study an example, then apply it with a printable worksheet.

Module 1 Branding 7 lessons

Branding is what stays in customers' minds after a campaign has ended. Learn how businesses use branding to build loyalty.

Module 2 Copywriting 4 lessons

Your copy can convince a stranger to buy from your store. From how you describe a product to how you create urgency, your words move customers to action.

What you finish with

Take it with you

Free playbook

Copy brief and headline worksheet

A brief template and headline worksheet to plan and test your copy.

Open the playbook

Certificate

Final exam and certificate

10 multiple-choice questions, 80 percent to pass, retake any time. Passing gives you a certificate with a verification code and a LinkedIn-ready badge.

Take the final exam

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