1 Learn the concept
By the end of this lesson you will know how to create a targeted homepage that works on your behalf and helps guide an intentional customer journey. The homepage often decides whether a visitor stays or leaves. It should say who you help, what you do and what to do next, quickly. This lesson explains the sections a homepage needs and why.
2 See it in action
- Headline: what you do and for whom.
- Proof: testimonials, logos or results.
- Overview: key services or products.
- Call to action: one main next step.
Worked example
Outlining a homepage for a bookkeeper
Hero: "Bookkeeping for small businesses, done monthly so you never dread tax time." Button: "Book a free call".
Benefits: reports you understand, deadlines handled for you, one fixed monthly fee.
Proof: two short client quotes and the number of years in business.
Call to action: repeated at the bottom with a short form.
Check: read only the headlines and buttons. Do they tell the story on their own?
3 Study an example
Example scenario
A consultant's homepage opens with a one-line promise, three benefits, two client quotes and a booking button. Visitors know what to do in seconds.
4 Apply it and download
- Outline your homepage sections.
- Write the headline and call to action.
- Draft the rest with the homepage template.
Worksheet Homepage templateOpen, print or save as PDF