Worksheet · Copywriting · Copywriting

Homepage template

From the lesson How to Write a Homepage

NameDate

Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.

1Outline your homepage sections.

2Write the headline and call to action.

3Draft the rest with the homepage template.

Worked example to compare with: Outlining a homepage for a bookkeeper

  • Hero: "Bookkeeping for small businesses, done monthly so you never dread tax time." Button: "Book a free call".
  • Benefits: reports you understand, deadlines handled for you, one fixed monthly fee.
  • Proof: two short client quotes and the number of years in business.
  • Call to action: repeated at the bottom with a short form.
  • Check: read only the headlines and buttons. Do they tell the story on their own?

Check yourself

  • I can explain "How to Write a Homepage" in one sentence.
  • I used a real business or project, not just an idea.
  • I know what I will do next, and by when.

Notes

Back to the lesson

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