Copywriting

10 multiple-choice questions. You need 80 percent to pass and you can retake the exam as often as you like. When you pass, you get a certificate with a verification code and a LinkedIn-ready badge. The exam is free.

Leave this empty

1What is a brand? The price of a product A registered trademark The overall impression people have of a business, including what it says and does Only a logo

2What does a trademark protect? Your website design only Any idea you have The price list Names, logos or slogans that identify your goods or services

3Which brand name quality is generally most helpful? Easy to say, spell and remember Identical to a competitor's name Hard to spell so it stands out Very long and descriptive

4A friendly brand voice usually stays the same: Only in emails Only on social media Only in advertising Across every channel, adjusting tone slightly for the situation

5What does a positioning statement describe? Who the product is for, what it offers and why it is different from alternatives The company's revenue The company's history Where the office is located

6Brand equity is best described as: The added value a strong brand gives a product beyond its features The cost of branding The number of employees Money in the bank

7A buyer persona is: A real customer's private file A research-based description of a typical customer, with goals and problems A type of ad A list of competitors

8Good website copy usually: Talks mostly about the company's history Uses long paragraphs Avoids a call to action Speaks to the visitor's needs, in clear scannable language

9What should the top of a homepage do first? Ask visitors to sign up for everything Hide the menu Show a long company history Make clear what you offer and for whom, with one main next step

10Which product description is stronger? A 750 ml steel bottle that keeps drinks cold for 24 hours Best bottle ever Our bottle is great Buy this product

Your full name, exactly as it should appear on your certificate

Your email (optional)

We store your name, email (if given), score and date so your certificate can be verified.

The easiest way for startups and small businesses to hire vetted marketing interns, and for students to get real experience, mentorship and a path to a full-time job.