Public Relations (PR)

Pitch the media and build a brand’s exposure and credibility.

2 modules · 5 lessons

Start the first lesson

See the curriculum

What you get

Short lessons with real examples
A printable worksheet for every lesson
A final exam and certificate
A LinkedIn-ready badge

About this course

Start with the big picture

Welcome to Public Relations. PR is about earning attention and trust instead of paying for it. You will learn what makes a story newsworthy, how to write a pitch that a journalist will open, and how to measure coverage. You will also see how good communication protects a brand in a crisis. Write a real pitch as you go.

You will be able to

Learn the basics of public relations, including key PR terms
Increase a brand’s exposure and credibility
Use both traditional and digital communication media in marketing

Curriculum

2 modules, 5 lessons

Every lesson has four short parts: Learn the idea, see it in action, study an example, then apply it with a printable worksheet.

Module 1 Public Relations Basics 2 lessons

Learn the definition of public relations, the value of a campaign, the types of campaigns you can run and key terms to know.

Module 2 Pitching the Media 3 lessons

Learn best practices for crafting a message to media outlets, bloggers and influencers, plus ways to measure your efforts and tools that can help.

What you finish with

Take it with you

Free playbook

Media pitch template and press list tracker

A pitch email template and a tracker for the journalists, bloggers and creators you contact.

Open the playbook

Certificate

Final exam and certificate

10 multiple-choice questions, 80 percent to pass, retake any time. Passing gives you a certificate with a verification code and a LinkedIn-ready badge.

Take the final exam

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