Free course playbook
Free takeaway: Media pitch template and press list tracker
Public Relations (PR) · 5 worksheets, one for each lesson
Print this playbook or save it as a PDF, then complete one worksheet after each lesson. Together they make a portfolio you can show to employers and clients.
- Media pitch template and press list tracker
- Media pitch template and press list tracker
- Media pitch template and press list tracker
- Media pitch template and press list tracker
- Media pitch template and press list tracker
Worksheet · Public Relations (PR) · Public Relations Basics
Media pitch template and press list tracker
From the lesson What Is Public Relations (PR)?
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Describe a business and one story it could tell.
2Say who would care about it.
3Choose the PR type that fits.
Worked example to compare with: A newsworthy idea for a bakery
- Not news: "We have new cupcakes."
- News: "Local bakery donates 500 loaves to the food bank every Friday."
- Why: it has a human angle, local impact and a number.
- Check: ask whether a stranger would care about this.
Check yourself
- I can explain "What Is Public Relations (PR)?" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Public Relations (PR) · Public Relations Basics
Media pitch template and press list tracker
From the lesson The Value of PR
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose a goal for a business.
2Match it to two strategies.
3Outline the first step.
Worked example to compare with: Drafting a short statement
- Situation: a product was shipped with a mislabeled ingredient.
- Statement: "We found a labeling error on batch 42. If you bought it, stop using it and contact us for a refund. We are reviewing our process so it does not happen again."
- Why it works: clear action, no excuses and a promise to fix.
- Check: avoid blaming others or minimizing the risk.
Check yourself
- I can explain "The Value of PR" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Public Relations (PR) · Pitching the Media
Media pitch template and press list tracker
From the lesson Types of Media Pitches
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Brainstorm three stories.
2Choose a pitch type for each.
3Pick the strongest.
Worked example to compare with: Choosing the type
- Situation: a gym is opening a free class for seniors.
- Best type: a feature pitch about a 72-year-old member who started training last year.
- Why: a human story is more memorable than an announcement.
- Check: include a visual angle for the camera.
Check yourself
- I can explain "Types of Media Pitches" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Public Relations (PR) · Pitching the Media
Media pitch template and press list tracker
From the lesson Developing Your Media Pitch
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write a pitch for your chosen story.
2Shorten it to under 150 words.
3Use the media pitch template.
Worked example to compare with: A pitch in five sentences
- 1. A subject line with the news.
- 2. Why it matters to their readers, with one number.
- 3. Who is available to talk and when.
- 4. A visual or document attached or linked.
- 5. A friendly close and one follow-up after a few days.
- Check: address the journalist by name and mention something they covered before.
Check yourself
- I can explain "Developing Your Media Pitch" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Public Relations (PR) · Pitching the Media
Media pitch template and press list tracker
From the lesson PR Tools and Measurements
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Set up a pitch tracker.
2Set up alerts for the brand name.
3Choose three PR metrics.
Worked example to compare with: A simple tracker
- Columns: date, outlet, link, reach, tone and visits.
- Add: a campaign tag to the link you share so you can see traffic in analytics.
- Review: monthly, and note which pitch brought the most coverage.
- Result to look for: a clear record to improve the next pitch.
Check yourself
- I can explain "PR Tools and Measurements" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes