Public Relations (PR)

10 multiple-choice questions. You need 80 percent to pass and you can retake the exam as often as you like. When you pass, you get a certificate with a verification code and a LinkedIn-ready badge. The exam is free.

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1What is the main difference between PR and advertising? Advertising is not allowed PR is earned coverage, advertising is paid PR is always free and guaranteed They are identical

2Which is most newsworthy? We have new cupcakes Local bakery donates 500 loaves to the food bank every Friday Our logo changed color We are open

3In a crisis, the first priority is to: Blame others Delete posts Protect people and communicate honestly Say nothing

4A feature pitch is best when you have: Nothing to say A human story A discount A typo

5A good media pitch subject line: Is all capitals Shows the news clearly Says Press release Is blank

6Which belongs in a pitch? A long history Who is available to talk and a visual or document Nothing Only an apology

7A good PR measure is: Staff birthdays Mentions, reach and visits from coverage The number of emails sent The office size

8After sending a pitch, it is usually appropriate to: Send ten reminders daily Follow up once after a few days Call at night Never follow up

9A strong crisis statement: Blames customers Minimizes the risk Gives clear action and promises to fix the cause Is vague

10Tracking referral traffic from coverage helps you see: The font used How long the article is Who wrote it How many visitors came to your site

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