Welcome to the course
Influencer Marketing
Welcome to Influencer Marketing. You will learn how campaigns work, how to choose creators whose audience matches your customer, how to write a clear brief and how to measure return. You will also learn the disclosure rules that protect everyone. The worksheets help you plan a small campaign and compare creators fairly.
Start here
Meet your course
Every course opens with a short welcome, so you know what you will build, how the lessons flow and what you will take away. Each lesson ends with a printable worksheet, and the course ends with a final exam and certificate.
What you will be able to do
Skills you will walk away with
This course covers
Influencer marketing basicsBrands and influencers
- Learn how influencer marketing helps businesses promote their products or services
- Plan and execute an influencer marketing campaign
- Measure the progress and results of an influencer marketing campaign
Course roadmap
2 short, focused modules, 6 lessons
Module 1: Influencer Marketing Basics
Learn what influencer marketing is, the steps to planning your first campaign and the metrics you should measure.
Lesson 1: What Is Influencer Marketing?
- How an influencer campaign is structured
- How it can help a brand
- Example: a brand and influencer partnership
- Define your campaign goal with the campaign brief
Lesson 2: How Does an Influencer Marketing Campaign Work?
- The steps to launching a campaign
- The stages from brief to post
- Example: a campaign from start to finish
- Outline your campaign steps
Lesson 3: Measuring the ROI of Influencer Marketing
- What can be measured in an influencer campaign
- How to measure it
- Example: a campaign results report
- Set up your measurement plan
Module 2: Brands and Influencers
Learn how brands set the best parameters for an influencer campaign, how to pick the right influencer, which strategies to use and which tools to consider.
Lesson 1: Picking the Right Influencer
- How to identify the best influencer type for your brand
- How to judge fit
- Example: choosing between two influencers
- Score candidates with the selection checklist
Lesson 2: Influencer Marketing Strategies
- Go-to-market strategies for a brand's influencer campaign
- The disclosure best practices required
- Example: a campaign with proper disclosure
- Write your outreach message and disclosure language
Lesson 3: Tools to Consider
- Which tools a brand should consider for a campaign
- Options from self-service to managed
- Example: a campaign run with a tool stack
- Choose your tools with the comparison sheet
Final exam and certificate
The final exam has 10 multiple-choice questions. Pass with 80 percent to unlock your certificate and a LinkedIn-ready badge. You can retake it as often as you like.
How every lesson works
Four short sections, built around real examples
1
Learn the concept
A clear, focused introduction to one idea, with no filler.
2
See real examples
Strong and weak examples, plus the data behind them.
3
Study an example
A realistic scenario, or a real-world case study where noted, that shows the idea in action.
4
Apply it and download
Build your own version using a worksheet or template you keep.
Free downloadable takeaway
Influencer outreach and campaign brief template
An outreach message and a campaign brief to use with creators, with a checklist for measuring results.
Every lesson has a printable worksheet, and the playbook gathers them all in one document. Print it or save it as a PDF, then use it in your job search, freelance projects or your own marketing.
Free template
Influencer outreach and campaign brief template
Certification
Pass the final exam. Earn your certificate.
- A 10-question multiple-choice final exam that covers every module
- Pass with 80 percent. Retake it as often as you like
- A certificate with a verification code, plus a LinkedIn-ready badge and an Add to LinkedIn button
A
Certificate of completion
Influencer Marketing
Awarded to you by Acadium
Keep going
Your next course
Free course
Social Media Marketing
Set up profiles, publish posts and grow an audience on the platforms that matter.
Free course
Paid Advertising
Plan, launch and optimize ad campaigns across the major ad networks.
Free course
SEO (Search Engine Optimization)
Attract free organic traffic with on-page and off-page SEO.
Quick answers
Course questions
Is this course really free?
Yes. Acadium courses are free to take.
How long does it take?
You learn at your own pace. Lessons are short and focused, so they fit around work or school.
How do I get my certificate?
Finish the lessons, then take the final exam. Pass with 80 percent and your certificate appears straight away, with a verification code, an Add to LinkedIn button and a downloadable badge.
Can this help me get an apprenticeship?
Yes. Finishing courses and building a portfolio helps you stand out to mentors when you apply for a remote apprenticeship.