Influencer Marketing

Plan, run and measure an influencer campaign.

2 modules · 6 lessons

Start the first lesson

See the curriculum

What you get

Short lessons with real examples
A printable worksheet for every lesson
A final exam and certificate
A LinkedIn-ready badge

About this course

Start with the big picture

Welcome to Influencer Marketing. You will learn how campaigns work, how to choose creators whose audience matches your customer, how to write a clear brief and how to measure return. You will also learn the disclosure rules that protect everyone. The worksheets help you plan a small campaign and compare creators fairly.

You will be able to

Learn how influencer marketing helps businesses promote their products or services
Plan and execute an influencer marketing campaign
Measure the progress and results of an influencer marketing campaign

Curriculum

2 modules, 6 lessons

Every lesson has four short parts: Learn the idea, see it in action, study an example, then apply it with a printable worksheet.

Module 1 Influencer Marketing Basics 3 lessons

Learn what influencer marketing is, the steps to planning your first campaign and the metrics you should measure.

Module 2 Brands and Influencers 3 lessons

Learn how brands set the best parameters for an influencer campaign, how to pick the right influencer, which strategies to use and which tools to consider.

What you finish with

Take it with you

Free playbook

Influencer outreach and campaign brief template

An outreach message and a campaign brief to use with creators, with a checklist for measuring results.

Open the playbook

Certificate

Final exam and certificate

10 multiple-choice questions, 80 percent to pass, retake any time. Passing gives you a certificate with a verification code and a LinkedIn-ready badge.

Take the final exam

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