Influencer Marketing

10 multiple-choice questions. You need 80 percent to pass and you can retake the exam as often as you like. When you pass, you get a certificate with a verification code and a LinkedIn-ready badge. The exam is free.

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1A micro-influencer is usually considered to have about: 1,000,000+ followers No followers 10,000 to 100,000 followers 50 followers

2Which is the best first step in a campaign? Pick a creator at random Pay in advance with no brief Set one clear goal Send free products to everyone

3A creator costs $500 and brings $1,200 in sales. What is the ROI? 70% 240% 100% 140%

4Which is a sign of an engaged audience? No comments Only emoji comments Detailed comments and questions Only likes

5Under FTC guidance, a material connection must be disclosed: Never Only in a hidden hashtag Clearly and where people will see it Only in a private message

6A unique discount code per creator helps to: Raise prices Hide sales Skip contracts Measure sales from each creator

7A good influencer brief includes: Only the budget Only the product name Nothing in writing Goal, deliverables, dates, must-haves and disclosure

8For a local shop, which is usually better? Several local micro accounts with loyal audiences Only paid ads No campaign One mega account far away

9A good tool to start with for tracking creators is: A printed page A secret list A simple spreadsheet Nothing

10Which statement about audience fit is true? Only celebrities work Audience fit and trust matter more than follower count Fit is irrelevant Follower count matters more than fit

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