1 Learn the concept
A campaign follows steps from planning to measurement. You set goals, find creators, agree on deliverables and terms, review content, publish and track results. This lesson walks through the stages of launching an influencer campaign, with examples of what to decide at each one.
2 See it in action
- Plan: goals, budget and audience.
- Find and contact creators who fit.
- Agree on deliverables, timing, payment and disclosure.
- Review, publish and measure.
Worked example
Writing a one-page brief
Goal: 200 visits to the new product page.
Deliverable: one Reel and two Stories in two weeks.
Must include: the product, one benefit and a link.
Must avoid: unproven health claims.
Disclosure: clearly state the partnership at the top of the post.
Review: the brand sees a draft before posting.
3 Study an example
Example scenario
A brand plans a month-long campaign with five creators. It sets clear deliverables and dates, reviews each post before it goes live and tracks clicks and sales from each creator's unique link.
4 Apply it and download
- Outline the steps for a campaign.
- Assign a date to each.
- Write the campaign brief.
Worksheet Influencer outreach and campaign brief templateOpen, print or save as PDF