Worksheet · Influencer Marketing · Influencer Marketing Basics
Influencer outreach and campaign brief template
From the lesson How Does an Influencer Marketing Campaign Work?
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Outline the steps for a campaign.
2Assign a date to each.
3Write the campaign brief.
Worked example to compare with: Writing a one-page brief
- Goal: 200 visits to the new product page.
- Deliverable: one Reel and two Stories in two weeks.
- Must include: the product, one benefit and a link.
- Must avoid: unproven health claims.
- Disclosure: clearly state the partnership at the top of the post.
- Review: the brand sees a draft before posting.
Check yourself
- I can explain "How Does an Influencer Marketing Campaign Work?" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com