About this course
Start with the big picture
Welcome to Digital Marketing. In this course you will learn how a small business finds the right customers, explains why it is worth choosing, and measures whether its marketing works. Each lesson is short and uses a real business example. You will build a worksheet as you go, and by the end you will have the start of a marketing plan you can use for a real company. Take the lessons in order, finish the worksheets, then take the final exam.
You will be able to
- Explore a digital marketing career
- Launch your own digital marketing business
- Promote your own products and services with digital marketing
Curriculum
2 modules, 15 lessons
Every lesson has four short parts: Learn the idea, see it in action, study an example, then apply it with a printable worksheet.
Module 1 Business Basics 8 lessons
Understanding how small businesses work is the first step to becoming a successful marketer. In this module, you'll gain valuable insight into the inner workings of small businesses.
Module 2 Marketing Basics 7 lessons
Every business needs a marketing strategy to build awareness and attract customers. This module explains which strategies work and which ones don't.
What you finish with
Take it with you
Free playbook
Business Basics worksheet pack
Audience profile, niche, value proposition, SWOT, customer journey map and growth strategy worksheets, one for each lesson. The playbook also includes an optional business plan template to bring it all together.
Certificate
Final exam and certificate
10 multiple-choice questions, 80 percent to pass, retake any time. Passing gives you a certificate with a verification code and a LinkedIn-ready badge.
Keep going
Your next course
Soft Skills
Complete this program to discover how to succeed as an Acadium marketer.
Creating Marketing Career Opportunities
Build your personal brand and a career profile that gets you noticed for the right marketing job.
Remote Work
Learn the realities of remote work, how to optimize your workspace, communicate with your team and stay healthy through it all.
Course questions
Is this course really free?
Yes. Every course, worksheet, exam and certificate is free.
How long does it take?
You learn at your own pace. Each lesson takes a few minutes to read plus the worksheet, so it fits around work or school.
Do I need to finish the lessons before the exam?
No, but the exam covers the lessons, so most people finish them first. If you miss a question, we point you to the lesson to review.