Digital Marketing

10 multiple-choice questions. You need 80 percent to pass and you can retake the exam as often as you like. When you pass, you get a certificate with a verification code and a LinkedIn-ready badge. The exam is free.

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1A local bakery wants more customers. Which description of its target market is most useful? People who have heard of the bakery Everyone who likes food All adults in the country Office workers within 3 km who order celebration cakes

2What is a niche market? A market with no competitors A large, general audience A specific, focused segment with particular needs A market only found online

3Which statement is the best value proposition? Welcome to our website We are the best company in town Same-day laptop repair for small offices, or it is free Call us for more information

4In a SWOT analysis, a competitor opening next door is an example of a: Weakness Threat Strength Opportunity

5What does a customer journey map show? The cost of each ad The steps a customer goes through from first noticing a business to buying and beyond The company's org chart A list of competitors

6An ad costs $500 and leads to $1,500 in sales. What is the ROI as a percentage, using (revenue minus cost) divided by cost? 300% 66% 200% 100%

7Which set lists the four Ps of the classic marketing mix? Price, packaging, position, patent People, process, profit, plan Product, price, place, promotion Product, people, publicity, payment

8A newspaper article about your business that you did not pay for is best described as: Direct mail Paid media Owned media Earned media

9Which goal is a SMART goal? Post more often Be the best in the industry Get more followers Grow the email list from 400 to 600 subscribers by 30 June

10Out of 1,000 website visitors, 25 buy. What is the conversion rate? 2.5% 25% 0.25% 4%

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