About this course
Start with the big picture
Welcome to Creating Marketing Career Opportunities. This course helps you decide where you fit in marketing and how to show it. You will work out your strengths, shape a personal brand, write a career profile and start building the relationships that lead to opportunities. The worksheets are personal, so be honest. They are the foundation for your resume and your first conversations with mentors.
You will be able to
- Find a great job in marketing
- Stay motivated throughout your job search
- Differentiate yourself from other candidates
- Feel more confident and competent
Curriculum
4 modules, 6 lessons
Every lesson has four short parts: Learn the idea, see it in action, study an example, then apply it with a printable worksheet.
Module 1 Marketing Career Mindset 1 lesson
Prepare your mind and attitude for a successful marketing career.
Module 2 Your Personal Brand 2 lessons
Define and optimize the assets that will get you noticed for the right marketing job.
Module 3 Your Marketing Career Profile 2 lessons
Document the most important lists that will help you succeed throughout your marketing career.
Module 4 Your First, Next Steps 1 lesson
Keep the momentum going. You have a choice to make.
What you finish with
Take it with you
Free playbook
Personal brand and career profile workbook
A fill-in workbook to define your personal brand pillars and document your career profile for your resume, LinkedIn and interviews.
Certificate
Final exam and certificate
10 multiple-choice questions, 80 percent to pass, retake any time. Passing gives you a certificate with a verification code and a LinkedIn-ready badge.
Keep going
Your next course
Digital Marketing
The foundation: how small businesses work and how marketing plans and campaigns come together.
Soft Skills
Complete this program to discover how to succeed as an Acadium marketer.
Remote Work
Learn the realities of remote work, how to optimize your workspace, communicate with your team and stay healthy through it all.
Course questions
Is this course really free?
Yes. Every course, worksheet, exam and certificate is free.
How long does it take?
You learn at your own pace. Each lesson takes a few minutes to read plus the worksheet, so it fits around work or school.
Do I need to finish the lessons before the exam?
No, but the exam covers the lessons, so most people finish them first. If you miss a question, we point you to the lesson to review.