1 Learn the concept
Marketing is a wide field, and trying to be good at everything makes you memorable for nothing. A useful way to choose a focus is to think of a major and a minor. Your major is the area you want to be known for, where your confidence and competence are highest. Your minor is a supporting skill that makes your major stronger. This lesson helps you decide which fields of marketing to focus on and how to describe them.
2 See it in action
- Confidence is how much you enjoy and believe in your ability. Competence is how well you can actually do it.
- Your major sits where confidence and competence overlap.
- A minor adds range, such as SEO alongside content writing.
- You can change your major later, but a clear focus helps employers remember you.
Worked example
Choosing a major and a minor
Areas rated 1 to 5 for confidence and competence: content writing 5 and 4, analytics 3 and 4, paid ads 2 and 2, social media 4 and 4.
Major: content writing, where both scores are high.
Minor: social media, because it supports content and scores well on both.
Profile line: "Content marketer who also manages social channels."
Check: if two areas tie, pick the one you would be happy doing every day for a year.
3 Study an example
Example scenario
A learner enjoys writing and is good at it, so content marketing is her major. She also likes data, so analytics becomes her minor. Her profile now says she writes content and can measure what works, which is more memorable than "digital marketer."
4 Apply it and download
- List five marketing areas and rate your confidence and competence in each.
- Choose a major and a minor.
- Write one sentence describing the combination.
Worksheet Personal brand and career profile workbookOpen, print or save as PDF