Worksheet · Creating Marketing Career Opportunities · Your Personal Brand
Personal brand and career profile workbook
From the lesson Your “Major” and “Minor”
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List five marketing areas and rate your confidence and competence in each.
2Choose a major and a minor.
3Write one sentence describing the combination.
Worked example to compare with: Choosing a major and a minor
- Areas rated 1 to 5 for confidence and competence: content writing 5 and 4, analytics 3 and 4, paid ads 2 and 2, social media 4 and 4.
- Major: content writing, where both scores are high.
- Minor: social media, because it supports content and scores well on both.
- Profile line: "Content marketer who also manages social channels."
- Check: if two areas tie, pick the one you would be happy doing every day for a year.
Check yourself
- I can explain "Your “Major” and “Minor”" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com