Free course playbook
Free takeaway: Personal brand and career profile workbook
Creating Marketing Career Opportunities · 6 worksheets, one for each lesson
Print this playbook or save it as a PDF, then complete one worksheet after each lesson. Together they make a portfolio you can show to employers and clients.
- Personal brand and career profile workbook
- Personal brand and career profile workbook
- Personal brand and career profile workbook
- Personal brand and career profile workbook
- Personal brand and career profile workbook
- Personal brand and career profile workbook
Worksheet · Creating Marketing Career Opportunities · Marketing Career Mindset
Personal brand and career profile workbook
From the lesson Career Mindset Preparation
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write your weekly job search targets.
2Write what you will do when you feel discouraged.
3Complete the mindset plan in the career workbook.
Worked example to compare with: A realistic month
- Targets per week: 5 tailored applications, 2 conversations, 1 skill step.
- Month total: 20 applications, 8 conversations, 4 skill steps.
- Typical outcome to expect: most applications get no reply, a few lead to screening calls and one or two to interviews.
- Why it works: the targets are about effort you control, so a quiet week is not a failed week.
- Check: write each week's numbers in a simple log and review them on Fridays.
Check yourself
- I can explain "Career Mindset Preparation" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Creating Marketing Career Opportunities · Your Personal Brand
Personal brand and career profile workbook
From the lesson Your “Major” and “Minor”
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List five marketing areas and rate your confidence and competence in each.
2Choose a major and a minor.
3Write one sentence describing the combination.
Worked example to compare with: Choosing a major and a minor
- Areas rated 1 to 5 for confidence and competence: content writing 5 and 4, analytics 3 and 4, paid ads 2 and 2, social media 4 and 4.
- Major: content writing, where both scores are high.
- Minor: social media, because it supports content and scores well on both.
- Profile line: "Content marketer who also manages social channels."
- Check: if two areas tie, pick the one you would be happy doing every day for a year.
Check yourself
- I can explain "Your “Major” and “Minor”" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Creating Marketing Career Opportunities · Your Personal Brand
Personal brand and career profile workbook
From the lesson Your Personal Brand Pillars
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Brainstorm ten words people would use to describe you at your best.
2Choose three or four pillars and find one piece of evidence for each.
3Add them to your workbook.
Worked example to compare with: Turning pillars into a summary
- Pillars: clear communicator, data-curious, dependable.
- Resume summary: "Marketing graduate who writes clearly, tracks results and delivers on time. Built a newsletter, reported on a class campaign and completed a three-month apprenticeship without missing a deadline."
- Interview use: choose one story for each pillar.
- Check: every adjective in your summary should have a story behind it.
Check yourself
- I can explain "Your Personal Brand Pillars" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Creating Marketing Career Opportunities · Your Marketing Career Profile
Personal brand and career profile workbook
From the lesson What Is a Career Profile?
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Create a document with headings for skills, experience, projects, results and goals.
2Fill in at least three items under each heading.
3Review and update it each month.
Worked example to compare with: Using a profile to answer a job post
- Job post asks for: social media experience and basic analytics.
- Pull from the profile: a three-month social media project (grew weekly engagement), a course report on analytics, a mentor reference.
- Application: one paragraph per requirement, each with a result and a link.
- Time saved: about twenty minutes instead of two hours, because the evidence is already collected.
- Check: update the profile every month so nothing is forgotten.
Check yourself
- I can explain "What Is a Career Profile?" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Creating Marketing Career Opportunities · Your Marketing Career Profile
Personal brand and career profile workbook
From the lesson The “What” and “Who” You Know
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write ten skills and ten people you know.
2Choose three people to contact this week and write a short message.
3Track replies in your workbook.
Worked example to compare with: A short message to a contact
- Message: "Hi Sam, I am finishing a marketing course and I would love your advice. You moved from retail into marketing. Could I ask two questions about how you started? Ten minutes by phone would be great."
- Why it works: it is specific, it respects their time and it asks for advice, not a job.
- Follow-up: thank them in writing and share what you did with their advice.
- Check: send three messages like this and track replies in your profile.
Check yourself
- I can explain "The “What” and “Who” You Know" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Worksheet · Creating Marketing Career Opportunities · Your First, Next Steps
Personal brand and career profile workbook
From the lesson Do You Really Want a Career in Digital Marketing?
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Answer the readiness questions in the workbook.
2Write what excites you and what worries you.
3Decide your next three steps and set dates for them.
Worked example to compare with: Trying before you commit
- Plan: complete one small content task and one small analytics task.
- Reflection after each: how long did it feel? Did I lose track of time? Would I do it again tomorrow?
- Result example: the content task was energizing and the spreadsheet task was draining.
- Decision: aim for content roles and learn basic analytics only as needed.
- Takeaway: small experiments tell you more than thinking about it for months.
Check yourself
- I can explain "Do You Really Want a Career in Digital Marketing?" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes